- In addition to the terms hereunder, the
General Terms and Conditions on the rate
card previously provided shall apply to each
contract for the insertion of an advertorial.
In the event of any variations or inconsistency
between the General Terms and the terms below,
the latter shall prevail.
- The Advertiser undertakes to pay Sing Tao
Limited in accordance with the rate above,
which includes the expenses for editorial
write-up, photographs, design, and colour
separation. Any request for extra service
or processing will be entertained subject
to the discretion of Sing Tao Limited and
at extra charges.
- The Advertiser shall:
3.1 confirm the booking of the advertorial at the latest 14 working
days before the intended date of appearance of the advertorial in Sing
Tao Daily ("Publishing Date");
3.2 settle the full amount due in respect of the advertorial at least
10 working days before the Publishing Date (Late payment may render
the space reserved for the Advertiser forfeited);
3.3 supply all the relevant information, theme, the main points or
editorial write-up within the interviews session, which shall take
place 14 working days before the Publishing Date;
3.4 ensure that advertorial layout conforms with the standard format
of Sing Tao Daily; and
3.5 pay a sur-charge equal to 20% of the relevant advertising fee if
the order of advertorial is cancelled 14 days before the Publishing
Date and 50% of the relevant advertising fee if the order is cancelled
7 working days before the Publishing Date.
- The first draft and layout of the advertorial,
except the colour proofs, will be sent to
the Advertiser for approval. Unless otherwise
notified by the Advertiser within the next
1 working day, Sing Tao Limited shall proceed
with preparing the advertorial in accordance
with the draft and layout accordingly.
- Sing Tao Limited shall:
5.1 be entitled to refuse editing or altering any write-up and artwork
relating to the advertorial if it deems fit without giving any reasons
5.2 have the right to decide on the final draft in relation to the
editorial, photographs, and the layout of the advertorial; and
5.3 reserve the right to revise the above terms and conditions during
the term of the contract.
- Sing Tao Limited shall have the copyrights
and all other intellectual property rights
of the advertorial.