The book publishing business of the Group serves to augment the print media business by providing a further medium to meet the content needs of global Chinese readers, whilst seeking to help to impart Chinese culture. Titles concentrate on the categories of parenting, travel, health, self-improvement, and lifestyle. In addition, the business also works closely with mainland PRC partners on joint publishing projects, and exclusively publishes and distributes popular titles from overseas such as Walt Disney bilingual storybooks and À Petits Pas of Actes SudJunior Publishing, aiming to widen readers' knowledge and enrich their quality of life.