- In addition to
the terms hereunder, the General
Terms and Conditions on the rate
card previously provided shall apply
to each contract for the insertion
of an advertorial. In the event
of any variations or inconsistency
between the General Terms and the
terms below, the latter shall prevail.
- The Advertiser
undertakes to pay Sing Tao Limited
in accordance with the rate above,
which includes the expenses for
editorial write-up, photographs,
design, and colour separation. Any
request for extra service or processing
will be entertained subject to the
discretion of Sing Tao Limited and
at extra charges.
- The Advertiser
shall:
3.1 confirm the booking of the advertorial
at the latest 14 working days before
the intended date of appearance
of the advertorial in Sing Tao Daily
("Publishing Date");
3.2 settle the full amount due in
respect of the advertorial at least
10 working days before the Publishing
Date (Late payment may render the
space reserved for the Advertiser
forfeited);
3.3 supply all the relevant information,
theme, the main points or editorial
write-up within the interviews session,
which shall take place 14 working
days before the Publishing Date;
3.4 ensure that advertorial layout
conforms with the standard format
of Sing Tao Daily; and
3.5 pay a sur-charge equal to 20%
of the relevant advertising fee
if the order of advertorial is cancelled
14 days before the Publishing Date
and 50% of the relevant advertising
fee if the order is cancelled 7
working days before the Publishing
Date.
- The first draft
and layout of the advertorial, except
the colour proofs, will be sent
to the Advertiser for approval.
Unless otherwise notified by the
Advertiser within the next 1 working
day, Sing Tao Limited shall proceed
with preparing the advertorial in
accordance with the draft and layout
accordingly.
- Sing Tao Limited
shall:
5.1 be entitled to refuse editing
or altering any write-up and artwork
relating to the advertorial if it
deems fit without giving any reasons
therefor;
5.2 have the right to decide on
the final draft in relation to the
editorial, photographs, and the
layout of the advertorial; and
5.3 reserve the right to revise
the above terms and conditions during
the term of the contract.
- Sing Tao Limited
shall have the copyrights and all
other intellectual property rights
of the advertorial.
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