| 11th
Issue Sep 2005 |
Headline Daily Becomes Hong Kong's Most Widely Circulated Free Newspaper
Headline Daily, a new free newspaper published by the Group, was launched on July 12. The newspaper is tailored to the mass consumers of Hong Kong and quickly become a favourite amongst the working population with good response from advertisers. Headline Daily's circulation reaches 500,000 copies per day and is distributed during morning peak hours from Monday to Friday. With the most extensive distribution network, the newspaper can be conveniently picked up at 3 fixed distribution channels - McDonald's restaurants, KCRC East Rail stations and over 460 residential estates. In addition, Headline Daily is available at commercial buildings and Caltex Service Stations, and will also continue to be distributed by hand in high-traffic areas throughout Hong Kong Island, Kowloon and the New Territories. To promote its launch, Headline Daily embarked on a series of marketing activities, including the redemption of "Pressure Essence Balls", which was extremely popular, and other exclusive offers to readers.Inauguration of Express Post, the Only Free Weekend Newspaper in Hong Kong
In view of the huge market potential for free newspapers in the weekend, the Group has joined hands with MTR to launch a brand new weekend newspaper, Express Post. Unveiled on September 17, the newspaper is distributed at MTR stations every Saturday morning. In fitting with the lifestyle and weekend needs of Hong Kong people, Express Post has a mix of local and international news, entertainment and sports, and special "features" tailored for shopping and other weekend activities along MTR stations. The newspaper has an average circulation of around 300,000 copies, and is expected to quickly become a market leader.Sing Tao Daily Enriches Content for the Education Section  Sing
Tao Daily's Education Section enriches its content offerings and launches
a series of promotions to further strengthen its leading role in the
market.
Sing Tao Daily has published a number of educational
guidebooks during this summer. The redemption of HKCEE and HKALE
guidebooks was met with great success. Besides, Sing Tao Daily also
published a 200-page "Liberal Studies Teaching Kit" in
September, which contained over 100 pieces of teaching materials
and was the first-of-its-kind in Hong Kong. In addition, to cope
with the curriculum changes that arise from government's education
reform, bilingual sections will be introduced in the Education Section
in the new school year.
East Week Organizes "Slimming Ambassador Beauty Contest 2005"  East
Week organized the "Slimming Ambassador
Beauty Contest 2005" award presentation at the Harbour Plaza
Hong Kong on July 19. Assessment was done by a panel-of-judges comprised
of leading figures including Mr. William Tang, Ms. Ranee Kok, Mr.
Simon Yam and East Week editorial committee, together with the public
voting. For further details, please visit: www.slimming.singtao.com.
East Week Celebrates 100th Issue and Breakthrough in Circulation  In celebration of the 100th issue since its
re-launch, East Week organized a series of promotional offers to
readers in 4 consecutive issues. The content of East Week has also
been enhanced with a new section "Maximum Luxury", covering
information on luxury lifestyle, fashion, cuisine, timepieces and
jewellery.Since last December, East Week has offered an Airport Version to travellers at Hong Kong International Airport at a special discount cover price. Sales of the Airport Version has reached over 10,000 copies per issue within a few months. East Touch Kicks off Summer Promotion Programme  As
part of its summer promotion programme, East Touch held the Hong Kong's
largest sneakers exhibition, "The
2nd Sneakers Expos in Town", at the New Town Plaza during July
21-27. At the show, over 200 styles of sneakers of different brands
were displayed and attracted over 10,000 visitors. Moreover, a public
recruitment was organized on July 23 for the "iSlim Girls Contest".
There were more than
a thousand participants and the event drew excellent response.
After several rounds of interviewing and screening, 10 iSlim Girls
were selected to attend the final round competition at the end of
September. East Touch also hosted a "Cocktail Wine Mixing Workshop" during
the summer and invited a famous bartender to teach wine
tasting, colouring and how to use wine accessories. In addition,
to reward readers' continuous support, East Touch also offered
a variety of exclusive privileges and will continue to offer benefits
to its readers in the future.
PC Market Enhances Content Offerings and Launches "D.I.Y. Tool Book"  PC Market was revamped in mid June with a new
cover and layout. Contents have also been enhanced by including a
new section "Play!", which features digital and AV gadgets.
In celebration of the revamp issue, PC Market kicked off a series
of promotional activities by giving away a range of gifts to readers.In addition, PC Market launched a "D.I.Y. Tool Book" on August 19. The 160-page colour printed guidebook covers practical tips and information on computer setup, and is the must-read computer book for new users as well as I.T. fanatics. The "D.I.Y. Tool Book" redemption programme was widely popular and met with overwhelming response. Further print-runs have been made to fulfill readers' demand. PC Market Sponsors "Hong Kong Computer & Communications Festival 2005" The I.T. sector annual event "Hong Kong Computer & Communications Festival", was held at Hong Kong Convention and Exhibition Centre during August 19-22 and attracted approximately 280,000 visitors. PC Market, being one of the media sponsors, offered special privileges to visitors such as to purchase PC Market at a special discount and lucky draw. Due to overwhelming response, PC Market and "D.I.Y. Tool Book" were fully sold out at the Festival.
JobMarket Co-organizes "The 3rd Human Capital Management Conference" with Authoritative Recruitment Media in the PRC
During August, the Alliance joined forces again to co-organize "The 3rd Human Capital Management Conference in China" and invited many blue-chip enterprises to attend, including FUJIFILM China, School of Business of Nanjing University, SINA Corporation and China Netcom Broadband Corporation Limited. In addition, JobMarket also invited reputable organizations and enterprises such as Hong Kong Productivity Council and Hopkins Training & Education Group Limited to exhibit at the conference. JobMarket Hosts the Largest Career Planning and Education Fair By combining the two elements - Career Planning and Education, the Fair offered more than 1,000 job openings and on-site interviews for job seekers. In addition, 42 educational institutes were there to provide extensive range of education-related information and advices. To reinforce its philosophy of "Success Begins with Career Planning", JobMarket also invited Hong Kong Federation of Youth Groups' career planning and education consultancy to provide free aptitude test and one-on-one consultancy services to visitors.
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Sing Tao Publishing Participates in the Hong Kong Book Fair  By the third quarter of this year, the number of titles published by Sing Tao Publishing has increased to over 285, and best-sellers were exhibited at the Hong Kong Book Fair held on July 20 - 25, focusing on parenting (such as "100 Encouraging Golden Phrases Series", "100 Bedside Stories Series" and "100 Vocabularies for Students Series"), travel (such as "Next Station – Tokyo", "Next Station – Macau & Zhuhai", "Next Station – Seoul" and "Next Station – Guam") , educational (such as "Trivia – Public Affairs 1 & 2" and "A Petits Pas") and lifestyle topics (such as "Teddy Bear", "Complete Guide to Top Schools in UK", "Strategies to Home Maids", "Chow Tai Fook's Jewelry Guide Book" and "Combination Guide of Food and Medicine") as well as Walt Disney bilingual storybooks (such as "Disney Princess Series", "Disney Winnie the Pooh Series" and "Disney Movie Series"). With readers' support, Sing Tao Publishing again recorded satisfactory results at this year's Book Fair. Sing Tao Publishing Organizes Disney Promotions DISNEY CHANNEL - Summer Creative Learning Program, organized by Sing Tao Publishing and sponsored by Netvigator and DISNEY CHANNEL, was held in June and July. During the period, Sing Tao Publishing visited more than 20 primary schools and presented trilingual Disney movies to more than 20,000 students. Question and answer sessions and games have also been arranged as part of the promotional activity to enhance students' language skill and creativity. Looking ahead, Sing Tao Publishing will continue to organize a series of marketing events to enhance communication between parents and their children, and to promote Sing Tao Publishing brand and publications to families.
Global China Circulation & Distribution Raises Funds for PRC Children
Global China Circulation & Distribution Obtains "GUGO" Comic Book Distribution Rights
Bloomberg, the Mayor of New York, and Gavin Newsom, the Mayor of San Francisco, declared August 1, 2005 as "Sing Tao News Group Day" and "Sing Tao Daily Day" respectively. In Europe, Sing Tao Daily's London Bureau also held a celebration dinner to celebrate the 30th anniversary of its edition on August 15. Sing Tao Daily's New York Bureau, being the exclusive Chinese printed media, sponsored the annual "Hong Kong Dragon Boat Festival" on August 13-14 for the second year. In addition, Sing Tao Daily's London Bureau also sponsored the annual event "Ascot Hong Kong Day 2005" on July 24 for the local Chinese Community.
Sing Tao News Corporation Reports Interim Results 2005 Sing Tao News Corporation Limited announced its interim results on September 14 and reported a significant turnaround in profitability on the back of solid revenue growth. Overall, consolidated turnover increased by 26% in the first half of 2005 to HK$854.9 million and a profit attributable to equity holders of HK$43.5 million was achieved, mainly driven by the recovery of our Media operations as well as a one-off gain on waiver of a payable relating to a joint venture investment.The Board also announced an interim dividend of HK0.5 cents per share to shareholders. For details, please visit: http://www.singtaonewscorp.com/ eng/press_release/pdf/LTN200509 15036.pdf Sing Tao News Corporation Presents Long Service Awards
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電視翡翠台亦逢週六播放《精乖寶寶GUGO》動畫。
