The "22nd Sing Tao Inter-School Debating Competition" Breaks Record

The Grand Final of the "22nd Sing Tao Inter-School Debating Competition", jointly organized by Sing Tao Daily, The Standard and the Education and Manpower Bureau, was held on May 25 at the Queen Elizabeth Stadium. An annual highlight of academic events, this year's competition reached a record high of 230 competing teams and 5 months of debating sessions. At the Grand Final, Carmel Pak U Secondary School and Diocesan Girl's School came out as champions in the Chinese and English section, respectively.

The guest of honours at the event was Mr. Raymond Wong, Permanent Secretary for Education and Manpower; Prof. Nyaw Mee-kau, Vice President of Lingnan University, and Mr Anthony Kwok, Director of Centaline Training Institute, presented the awards to the winning teams. The panel of judges included Mr. Alan Leong, Legislative Councillor; Mrs. Regina Ip Suk Yee, Chairperson of Board of Governors, Savantas Policy Institute; Ms. Claudia Mo, media freelancer; and Ms. Wong Fung Yee, Member of SCOLAR. Highlights of the competition can be reviewed at http://www.singtao.com/debate.

"Sunday Goodies" Draws Overwhelming Response

"Sunday Goodies", a children's newspaper bundled with Sing Tao Daily on Sunday, has been well-received among children, parents and schools since its launch on March 18 for its bi-lingual content which combines learning with motivation and fun. This publication has become the best selling children's weekly in Hong Kong.

Investment Weekly Becomes the Hottest Financial Magazine

Headline Daily's Readership Exceeds 1.55 Million

Headline Daily has been highly acclaimed by advertisers and readers since its launch two years ago. According to Oracle Added Value Report (March 2007), Headline Daily's readership has exceeded 1,550,000, clearly holding its No. 1 free newspaper position and significantly ahead of competitors, Metro Daily and AM730, which have readers of 860,000 and 810,000 respectively. Furthermore, the number of high quality readers commanded by Headline Daily (family income over HKD 50,000 or are professionals, executives or managers) is double those of its rivals. The average circulation of Headline Daily has also reached 700,000 copies (audited by the Hong Kong Audit Bureau of Circulation). Starting from June, its distribution network has been extended to Macau on Thursday and Friday. In addition, popular columnists including Carmen Poon have joined to further enhance the editorial contents of Headline Daily.

Express Post Offers New Content

With an average circulation of over 320,000 copies, as audited by the Audit Bureau of Circulations, Express Post has become the most widely circulated free weekend newspaper in Hong Kong. Express Post is now distributed in the morning and afternoon at MTR stations on Saturday. It has also introduced a new 10-page section, "Q Walker", featuring the hottest consumption guide including shopping tips and promotion offers, to better serve weekend readers' needs.

hkheadline.com News Updates

The information provided on hkheadline.com's finance section has been highly recognized by investors, and in May the number of page views hit 3,000,000. Its popular financial blogger, Mr. Luk Yu Yan, continued to top the chart with more than 300,000 page views weekly.

hkheadline.com launched "Blog City Contest" in May. 100 selected blog articles will be published by Sing Tao Publishing as a book to be made available in the Book Fair this year. Special awards also included a HKD 3,000 cash prize and a 10-year writer's contract. This activity drew a number of new quality bloggers to join hkheadline.com's "Blog City" section.

In addition, hkheadline.com offered 35 % discount for its members to purchase Sing Tao Publishing's Travel Series in June, which has generated a buying spree.

The Standard's Marketing Events on the Move

For the second quarter of the year, The Standard stepped up its marketing efforts. Several media sponsorships and partnership deals were closed with different corporations mainly in the business and financial sectors. These include "Securing The Bank Conference" organized by Financial Times; "China Civil Aviation Development Forum 2007" organized by C5 in Beijing; "The 2nd Annual Info-Security and Storage Solution Forum Asia 2007" organized by Euro Events Management Co. Ltd; and "16th AMCHAM Human Resources Conference" organized by American Chambers of Commerce. This is in line with The Standard's objective of reaching a more niche market and increasing the hierarchy of readership to C-suite level, top management and senior executives.

On April 11 and 12, The Standard exclusively sponsored the "HR Directors' Forum 2007" organized by Key Media International. The event was well-attended by over 200 human resources executives. The Standard, Weekend Standard and special featured magazines such as Macau Life and The Standard Travel were well-received by the participants.

On May 6, The Standard Goodies also participated in The Christian Family Service Centre(CFSC)'s "Charity Walk for Parents and Families" which was conducted at Tai Tam Reservoir. A special Mother's Day Contest was initiated by The Standard in co-operation with CFSC.

The Standard Newsstand Update

To build better relationship with co-publishers, The Standard has co-operated with Business Week to co-brand a number of newsstands in Central District. This includes newspaper racks, newsstands wrapping, stickers, posters, canopies and plastic bags.

The Standard Participates in Hong Kong Sevens 2007

The Standard participated in "Hong Kong Sevens 2007" by carrying out a "Street Sampling" project during the 3-day event from March 30 to April 1. Street samplers were scattered around the Hong Kong Stadium to distribute a total of 6,000 copies of The Standard to the viewers.

East Week Organizes "Hong Kong Service Awards 2007"

"Hong Kong Service Awards", formerly known as "Hong Kong Quality Living Award", aims to pay tribute to brands and products which have contributed to Hong Kong's quality of living. The Award presentation ceremony was held at Langham Hotel Hong Kong on March 27, and 38 awards were presented by distinguished guests including Dr. Chan Yan Chong, Mr. Robert Chow and Mr. Frederick Fung Kin Kee JP. This year, 3 "Honorary Public Services Awards" were introduced and went to McDonald's, Lifeline Express and Mr. Leo Ku.

For details of the event, please visit: http://www.serviceawards.singtao.com

East TOUCH Presents New Style Covers

East TOUCH has worked with a number of renowned brands to present creative front covers featuring trendy brand logos. The "TOUCH x Coca-Cola ZERO" cover for the 616th issue included an on-pack poker card designed by 4 local designers. The "Michael Lau + X-LARGE + Fingercroxx" cover for the 621st issue offered special stickers for collection. To commemorate its 12th anniversary, East TOUCH will cooperate with more local and international brands to offer exclusive news and benefits to readers.

Launch of www.easttouch.com.hk

The official website of East TOUCH, www.easttouch.com.hk, was made available on March 26 with the launch of its 617th issue. Updated every Monday, the website offers highlights of East TOUCH's content, as well as an online sales platform, "+shop" and "Choco beauty shop", to provide readers with a new channel to stay in touch with East TOUCH.

Number of Shares Outstanding
(as at May 31, 2007)

Major Shareholder:
Luckman Trading Limited
(owned by Mr. Ho Tsu Kwok, Charles)

PC Market Hosts "Hong Kong School BLOG Award 2007" Building on the tremendous success last year, PC Market presents "Hong Kong School BLOG Award 2007" to promote I.T. education among secondary students by inviting them to design their own BLOGs with multi-media technology. With the theme "Green Living", students are encouraged to have outdoor activities in the coming summer holidays and present their experience on the BLOGs. The competition is now open for enrollment. For further details, please visit: http://pcmarket.com.hk/ schoolblog/

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Sing Tao Publishing's New Book Autograph Party & Education Seminar Sing Tao Publishing has recently published "Stephy & Alex Love Is Not All Around", a collection of movie photo album and love story. The book was well-received by young readers and a second print-run was made soon after launch. On April 9, an autograph party featuring Stephy Tang and Alex Fong was held at JP@apm and attracted hundreds of fans. Their manager Parco Wong also showed up in support of the promotion. Another new book "Learning With Celebrities On Liberal Studies", featuring a number of scholars' and social celebrities' interviews on their views about Liberal Studies and reading experience, received good comments from parents and educators. In addition, Sing Tao Publishing jointly organized a free education seminar with the Coalition of Education-Concerned Parents at Hong Kong Central Library on April 29 to promote the book. Interviewees of the book, Prof. Cheng Yin Cheung, Prof. Man Kit Wah and Dr. Ko Wing Man, were invited as the speakers and brought in a full house.

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Jointly organized by EDUplus.com.hk and School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University, the award presentation ceremony of "Associate Degree and Higher Diploma Business Innovation Awards 2007" was held on April 27 at The Hong Kong Polytechnic University and attracted over 100 attendants including representatives of Education and Manpower Bureau, professional organizations, business enterprises and competing participants. The top-prize was won by "Intellects" of The Hong Kong College of Technology; "SCS-HRM team" of School of Continuing and Professional Studies, The Chinese University of Hong Kong and "Paradise Workshop" of The Hong Kong College of Technology collected the first runner-up and second runner-up respectively. In addition, "Paradise Workshop" also netted the CIM Marketing Award of The Chartered Institute of Marketing (Hong Kong).

Competing participants were invited to submit business proposals outlining suggestions on how to improve Whitehead Club's market positioning and so to boost up the number of visitors and revenue. Awardees were selected by the panel of judges comprising representatives of The Chartered Institute of Marketing (Hong Kong), Ocean Park, Whitehead Club and Centaline.

The Panel Chairman, Mr. Thomas C H Wong, Deputy Director of School of Professional Education and Executive Development, The Hong Kong Polytechnic University, highly praised the performance of the 12 competing teams and encouraged students to apply their knowledge and prepare for their career.

A-Performers.com Co-organizes Career Forum

The "Career Prospects of Civil and Building Services Engineering - Career Forum 2007", co-organized by Joint Engineering Training and Education Fund and A-Performers.com, was held on April 28. Industry leaders were invited to provide relevant information and career advice. Over a hundred fresh graduates and young engineers participated in the forum.

Dr. John Luk, Former Chairman of Institution of Civil Engineers, Hong Kong Association, shared his views about the local, mainland China, Macau and overseas employment markets and encouraged graduates to prepare themselves to advance their careers in different places. In addition, Dr. Wai Chi-sing, Directors of Highways, Highways Department, representatives of Sun Kung Kai Properties Limited, Hong Kong and China Gas Company Limited and other international engineering firms also took part in the forum to brief the participants about the range of duties of project consultants, contractors and developers and trends and prospects of different markets.

Sing Tao Overseas at a Glance

Sing Tao Daily's overseas editions have always been committed in promoting cultural development. The Sydney and San Francisco offices organized "2007 National Chinese Eisteddfod" and "The 2nd Asian Youth Festival" in May respectively. "2007 National Chinese Eisteddfod" aims to encourage Chinese learning and was participated by more than 3,000 students. "The 2nd Asian Youth Festival" aims to instill traditional culture and foster cultural exchange among local youth through cultural performances, and was well-attended by over 1,000 audiences.

Sing Tao News Corporation Reports Final Results for 2006

Sing Tao News Corporation Limited announced its 2006 annual results on April 16 and reported profit attributable to equity holders of HK$178.1 million. Excluding exceptional and one-off items, the Group's profit for the Period was HK$162.8 million, representing an increase of 477% as compared with last year. The Group declared a final dividend of HK2.5 cents per share for a full year dividend of HK4.5 cents per share. The Group as a whole benefited from the dynamic advertising market in 2006. In particular, our free newspaper, Headline Daily, gained momentum amidst the encouraging industry environment, and established itself as the number 1 free newspaper in Hong Kong. Sing Tao Daily recorded four consecutive years of readership growth, and both the overseas Sing Tao Daily operations and The Standard recorded a good year. The Group's Magazine operations, faced with intense market competition, placed its strategic focus on quality improvement. Through the efforts of both its Newspaper and Magazine operations, the Group has built up a credible reputation as a provider of quality media products and developed a foothold among high-end advertisers. For further details, please visit: http://www.singtaonewscorp.com/ english/press_release/pdf/ 2006_Annual_Report_Press_release _English.pdf