Sing Tao Daily Sunday "Brand Hit" Section Highlights Eminent Brands

Sing Tao Daily's "Brand Story" has been well-liked by readers who appreciate a tasteful lifestyle. From June 27 on, this Sunday special feature will expand to 2 art-paper centre-spreads and will be renamed "Brand Hit". This will not only offer an enhanced advertising platform for the world's renowned brands, but will also provide more diverse content on the latest and hottest products of the major brands.

"Smart Parents" Tops Circulation among Parenting Publications

On March 18, Sing Tao Daily inaugurated Hong Kong's first free parenting weekly "Smart Parents". This publication aims to help parents bring up their kids in a "smart" way, and targets middle-class parents with children aged between 2 and 12. Published every Thursday, it covers a wide range of parenting topics and offers experts' tips on parent-children relationship, healthcare, education and extracurricular activities. Since its launch, "Smart Parents" has emerged as the parenting weekly with the largest circulation in Hong Kong, and has garnered as its readers a group of middle to upper class young families with strong purchasing power. Among its readers, 60% are parents aged between 30 and 39, 75% are working parents of whom 45% are professionals or in mid-to-top management; and 55% have monthly household income of over $30,000 and monthly spending of $8,950 relating to their children. While acting as a valuable guide for parents, "Smart Parents" also serves as a highly effective promotion platform for childcare products and services, and is popular among both readers and advertisers.

Sing Tao Inter-School Competition Sparks Fervent Debate

Co-hosted by Sing Tao Daily, The Standard and the Education Bureau and sponsored by the Standing Committee on Language Education and Research and Centaline Property Limited, the grand final and award ceremony of "The 25th Sing Tao Inter-School Debating Competition" was held on May 4 at the Queen Elizabeth Stadium and drew an audience of around 2,000. Wa Ying College and South Island School were the Champion in the Chinese and English section, respectively. The newly introduced "Most Improved School Award" and "Best Motion Award" were also presented at the ceremony. For details, please visit: www.singtao.com/debate.

Officiated by Mr. Wong Yan Lung, SC, Secretary for Justice, the awards were presented by Ms. Wong Fung Yee, Standing Committee on Language Education and Research (also one of the judges) and Mr. Addy Wong, Chief Executive Officer (Hong Kong & Macau), Centaline Property Agency Limited. The judging panel comprised a number of renowned individuals, including Prof. Ma Ngok, Associate Professor, Department of Government & Public Administration, The Chinese University of Hong Kong; Hon. Alan Leong, SC; Mr. Siu Sai Wo, Chief Editor, Sing Tao Daily; Mr. Cheng Huan, Senior Counsel; Ms. Claudia Mo, Media Freelancer; and Mr. Steve Shellum, Executive Editor, The Standard. This star-studded event was clearly well-recognized in the community.

To allow more students to view the competition, the organizer has again produced a DVD "Debate and Liberal Studies 2010" featuring the grand final competition and speeches by the guests and judges, offering tips on debating skills and techniques for learning liberal studies. Highlights from the "Education Seminar" and "Debate Workshop" are also included. The DVD is available for redemption from mid-June, and readers can also purchase the popular guidebook "Learn English by Reading Editorials" at the same time, for a full coverage of debating, liberal studies and English learning.

In addition, Sing Tao Daily has become the media partner in the "Rotary Anti-Drug Inter-School Debating Competition". The competition was hosted by Rotary International District 3450 Area 8 Rotary Clubs and co-organized by the Society for the Aid and Rehabilitation of Drug Abusers, with support from the Narcotics Division of the Security Bureau and the Education Bureau. 30 outstanding teams from "The 25th Sing Tao Inter-School Debating Competition" who were knocked out at the 3rd to semi-final rounds were invited to debate on anti-drug issues in this competition. In the grand final held on May 16, Chan Shu Kui Memorial School received the Championship with its excellent performance.

New Attractions from Sing Tao Daily and Headline Daily

To bring the excitement of the World Cup to readers, Sing Tao Daily and Headline Daily not only provide full coverage of the matches but also offer three exclusive souvenirs for redemption by readers starting from May. The souvenirs include "World Cup Album" printed on art paper with a 3D inside front page pop-up, "World Cup 1:1 Standee" and "World Cup Flag". The redemption offer has attracted a big response in the city.

According to the research conducted by Synovate Media Altas (2009 Q2 to 2010 Q1 report), readership of the no.1 free newspaper Headline Daily has hit a new record of 1,593,000. This places Headline Daily significantly ahead of its competitors and reflects the wide recognition from readers and advertisers. To enrich its contents, Headine Daily has again invited several celebrities as exclusive columnists. They include content creator Blue Frost, well-known wine connoisseur Rebecca Leung, famous MC and public relations veteran Janis Chan, as well as over 20 cardiologists who offer advice on health issues. Headline Daily will continue to bring more varied information to readers through its diverse columns.

Sing Tao Overseas Editions Foster Ties with Home and Land

Sing Tao Daily's San Francisco, New York and Los Angeles Offices organized the "Sing Tao Musical Competition" in May, with the top three winners earning a free trip to Guangzhou and Beijing. The event offers a valuable opportunity for young overseas Chinese to learn more about their motherland through cultural exchange activities. In addition, the three overseas offices held Mother's Day carnivals and drawing competitions to help promote family ties and communication within the home.

The Standard Hosts a Chain of Activities

During the second quarter, The Standard took part in various partnership and sponsorship programmes, increasing its reach to different sectors. These include the "Wine Auction" organized by Hong Kong Auctions, "The 9th Parents' Journal Expo" held by Peegaboo Group and "CUMBA CSR Conference 2010" hosted by The Chinese University of Hong Kong. In April, The Standard acted as the exclusive media sponsor of "The Inter-School Scrabble Championship" for the fourth time. Over 280 students competed at the Scrabble Championship, generating a wide exposure for The Student Standard, Junior Standard and Goodies.


In addition, The Standard joined hands with Warner Bros. Pictures in promoting the movie "Clash of the Titans" and received over 1,500 entries for the free ticket offer. Furthermore, concert ticket promotions for "A Vision of Heaven" and "Shining Live Concert" were sponsored by The Standard.

PC Market Presents "Biz.IT Excellence"

Building on the success of the first "Biz.IT Excellence" last year, PC Market has again organized the event this year to support and encourage the development of innovative Information and Communications Technology (ICT), while paying tribute to companies with outstanding business IT applications. Participating companies in the two categories of "IT Solution Excellence" and "IT Case Excellence" are assessed and judged by a professional panel and also have the opportunity to showcase their IT applications.

PC Market Launches E-learning Platform

This summer, PC Market will invite primary and secondary school teachers and students to join the newly introduced e-learning platform, "Learn Smart School", to promote information technology in schools. The programme will offer 8 learning modules for students to identify their preferred learning formats and for teachers to better understand the needs of students. In addition, through interviews, surveys, e-learning solution deployment programmes and workshops, the programme will bring together feedback from principals, teachers and students. For details, please visit: www.pcmarket.com.hk/learnsmart.

Eastweek.com.hk Celebrates "The Happy Anniversary"

Since its launch in April last year, eastweek.com.hk has been devoted to offer the latest news, content highlights, exclusive online videos, as well as different activities for its readers. To celebrate its first anniversary, eastweek.com.hk organized "The Happy Anniversary" creative photo shooting contest. Members are invited to submit photos on the theme of first anniversary. The response was overwhelming, and the top 3 winners and the highest vote winner were elected by the editorial team of East Week and voted by the website's members. For details, please visit: www.eastweek.com.hk/happyanniversary.

EDUplus.com.hk Sponsors "Business Innovation Awards"

The final round of "Business Innovation Awards 2009", hosted by the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University and sponsored by MTR Corporation, with EDUplus.com.hk as the exclusive media sponsor, was held on April 17. Participating teams presented their proposals on enhancing the public image of MTR to the panel of judges in English with the assistance of the latest multi-media technology. All of them demonstrated a high level of market sensibility and conscientiousness. The Championship was won by Hong Kong Institute of Vocational Education (Sha Tin), where the team received a cash prize and scholarship from SPEED of The Hong Kong Polytechnic University.

HeadlineJobs Publishes Workplace Index

HeadlineJobs has cooperated with the Public Opinion Programme of the University of Hong Kong since 2008 on devising and implementing the "HeadlineJobs Quality Workplace Index", which aims to increase awareness and understanding of the workplace. During the first half of 2010, the survey has interviewed 1,005 individuals to provide valuable reference on work satisfaction, job switching intention and income status among various age groups and sectors of the working population.

Students Explore Newsroom Operations at Sing Tao News Corporation

In April, Sing Tao News Corporation organized a company visit for students from St. Paul's Co-educational College, as part of the college's career planning programme. The editorial team of Sing Tao Daily's Education Section was present to explain the workflow and share the experience of their journalistic work, and students became conversant with newspaper production and different roles in a news organization through visiting the Art & Production Department and Information Services Department.

《星島日報》周日「Brand Hit」薈萃名牌之最

《星島日報》精心打造的全粉紙周日版，設有「Brand Story」專題，一直備受品味之士追捧。為讓世界名牌獲得更全面的推廣平台，於6月27日起，該專題將會強化為兩大版跨頁粉紙，重新命名為「Brand Hit」，每周介紹各大品牌旗下最新及最受歡迎的產品，以全新面貌及更豐富的內容服務讀者。

《Smart Parents親子王》發行量育兒界別稱冠

《星島日報》於3月18日起逢周四推出全港首本免費家長周刊—《Smart Parents親子王》。該周刊以「親親孩子，原來是重大學問？做個精明父母」為口號，專注內容以服務育有2至12歲小童的中產家長為主，每期討論最新的育兒熱話，又邀請專家分享親子、家教、保健、升學貼士，與及提供各式課外活動的資訊等。《Smart Parents親子王》創刊至今數月，已成為全港發行量最大的親子周刊，成功吸納極具消費力的中、高階層年輕家庭。讀者群中，高達60%為年齡介乎30-39歲的父母、75%為在職父母，當中有45%是專業人員及中、高級管理層；而每月家庭總收入超過3萬港元的更高達55%，至於每月用於子女的開支則平均高達8,950港元。因此，《親子王》不但每周甫出版便火速換罄，而廣告數目更屢創新高，服務中產父母之餘，亦為育兒產品及服務提供高效的推廣平台。

星島辯論比賽激戰連場

由《星島日報》、《英文虎報》及教育局合辦，語文教育及研究常務委員會及中原地產代理有限公司贊助的「星島第二十五屆全港校際辯論比賽」總決賽暨頒獎禮，已於5月4日假灣仔伊利沙伯體育館舉行，蒞臨的觀眾更多達二千人。經過兩場刺激賽事，最後由華英中學和南島中學的辯論精英分別勇奪中、英文組冠軍。另外，今年新增的「最佳進步獎」和「最佳辯題獎」亦於當日頒發。有關比賽報道，請瀏覽：www.singtao.com/debate。

當日主禮嘉賓為律政司司長黃仁龍資深大律師，頒獎嘉賓為語文教育及研究常務委員會委員黃鳳意女士(兼任評判)及中原地產港澳總裁黃偉雄先生；同時大會亦邀得來自不同界別的知名人士擔任評判，當中包括香港中文大學政治與行政學系副教授馬嶽教授、資深大律師梁家傑先生、《星島日報》總編輯蕭世和先生、資深大律師清洪先生、傳媒工作者毛孟靜女士以及《英文虎報》執行編輯 Steve Shellum 先生等。可見這項學界盛事深受社會各界支持。

為了與更多同學分享辯論比賽總決賽的盛況，今年大會再次製作「睇辯論學通識2010」DVD，收錄了「星島第二十五屆全港校際辯論比賽」中、英文組兩場冠軍賽、嘉賓和評判的分享，以及新增的辯論教育講座及辯論工作坊精華片段。DVD於6月中開始公開換購，讀者更可同時以優惠價加換教育天書《讀社論學英文》，務求辯論、通識與英文兼顧，全面學習。

另外，《星島日報》全力支持校園抗毒，今年成為「扶輪禁毒盃中學校際辯論比賽」的傳媒夥伴。該比賽由「國際扶輪社3450區第8地域」主辦，「香港戒毒會」協辦，並得到保安局禁毒處及教育局全力支持，賽事由3月起展開，由三十隊在「星島第二十五屆全港校際辯論比賽」第三回合至準決賽未能出線的精英隊伍就禁毒問題進行辯論，於5月16日舉行總決賽中，陳樹渠紀念中學憑出色表現奪冠而回。

《星島日報》與《頭條日報》屢獻新猷

《星島日報》和《頭條日報》與讀者一起投入世界盃，除了緊貼報道每場戰況，更於5月起陸續推出三款限量製作的球迷紀念品予讀者以優惠價獨家換購。紀念品包括全粉紙印製、首頁為立體跨頁的《球王爭霸—世界盃經典圖集》，以及「頂Cup球王1:1紙板人」和「球王有得揮」打氣旗仔，掀起城中一片換購熱潮。

根據Synovate Media Atlas 2009年第二季至2010年第一季的調查結果顯示，全港No.1免費報紙《頭條日報》讀者人數高達1,593,000，遠遠拋離其他報章，深受市民及廣告商歡迎。為加強內容質素，再力邀更多名家加盟，於5月起推出多個專欄，呈獻更多元化的內容。全新專欄包括創作人藍霜撰寫的《踏莎行》、二十多位專科醫生輪流解答心臟健康問題的《醫生「心」中有您》、著名葡萄酒導師兼紅酒作家梁淑意的《酒酣意濃》以及名主持兼市場推廣公司副總裁陳貝兒的《受想行識》。風格各異的專欄內容，為頭條讀者帶來更多姿多采的資訊。

星島海外版連繫家與國

《星島日報》三藩市、紐約及洛杉磯辦事處於５月舉辦了「傑出華裔大學生演奏大賽」，三甲得主可以免費參加到廣州及北京的交流團，踏足中國土地尋根，進行訪問和交流，藉此加強海外華人青年對祖國的認知與連繫；除此以外，三間辦事處亦同時在母親節舉辦嘉年華會及繪畫比賽，讓一眾子女可在此特別的日子向母親表達愛意，一起盡興而歸。

《英文虎報》呈獻連串活動

《英文虎報》本季與多個機構以合作舉辦活動，以進一步在不同界別中強化品牌形象，當中包括香港拍賣行的「Wine Auction」、百家寶集團的「The 9th Parents' Journal Expo」及香港中文大學的「CUMBA CSR Conference 2010」；在4月期間，《英文虎報》更第四度成為「Inter-School Scrabble Championship」的獨家媒體贊助商，今屆活動吸引了280名參賽者，令更多學生認識《The Student Standard》、《Junior Standard》及《Goodies》。

在文娛活動方面，《英文虎報》與華納兄弟電影公司合作送出《人．神．魔戰》的戲票，共收到逾1,500份參加申請；另外《英文虎報》亦為演唱會「A Vision of Heaven」及「Shining Live Concert」進行宣傳。

《PCM電腦廣場》舉辦第二屆「Biz.IT Excellence」

去年，《PCM電腦廣場》創新首辦「Biz.IT Excellence」，今年再接再厲，藉此鼓勵及推動商業資訊及通訊科技業的發展，同時表揚該範疇出色的方案，與及利用科技提升競爭力及營運效率的機構。「Biz.IT Excellence」分別設有「IT Solution Excellence」及「IT Case Excellence」兩項組別，參賽機構不但有機會獲專業評審的肯定，更可藉此機會向業界展示和推廣方案。

《PCM電腦廣場》推出網上學習平台

《PCM電腦廣場》將於今夏邀請全港中、小學師生參與「Learn Smart全港學校大搜尋」校園活動，幫助推動校園的資訊科技發展。該活動提供八種學習模式予學生體驗，從而找出他們喜愛的學習模式，更可讓老師了解學生的需要及興趣；同時又透過焦點校園訪談、學生問卷調查、校園鼓勵計劃和研討會等多種方式，廣泛吸納校長、老師和同學的意見回饋。有關活動詳情，請瀏覽：www.pcmarket.com.hk/learnsmart。

東周網「開心一周年」

「東周網」自去年4月隆重推出，一直致力提供各類型最新的資訊、精選有趣內容及網上獨家影片供讀者免費瀏覽，更多次舉辦不同的活動讓讀者參加。為了與讀者分享成立一周年的喜悅，「東周網」特別以「開心一周年」為主題舉辦的攝影比賽，邀請讀者從網上遞交生活種種一周年紀念的相片參賽。比賽反應踴躍，經東周網編委會及會員投票，最後選出冠、亞、季軍及最具人氣大獎。有關得獎結果及活動內容，請瀏覽：www.eastweek.com.hk/happyanniversary。

EDUplus.com.hk贊助「商業創業大賽」

香港理工大學專業進修學院主辦、港鐵贊助及由EDUplus.com.hk擔任獨家媒體夥伴之第四屆「商業創意大賽」於4 月 17 日進行決賽。當日各參賽隊伍皆選用最新的多媒體科技作輔助，以英語向評審介紹他們為提升港鐵公眾形象而設計的方案，展現出敏銳的市場觸覺及認真的態度。最後由香港專業教育學院沙田分校的隊伍奪得冠軍，贏取現金獎及由理工大學專業進修學院送出的獎學金。

「HeadlineJobs職場滿意指數」發表調查結果

HeadlineJobs由2008年起聯同香港大學民意研究計劃，設計及推行「HeadlineJobs職場滿意指數」，促進大眾和僱主對在職人士的了解。在2010年上半年度該調查成功訪問了1,005名在職人士，顯示不同年齡階層及職業的人士的工作滿意度、轉工意欲和收入狀況等，深具參考價值。

星島新聞集團向中學生講解報館工作

於 4 月份，星島新聞集團招待了聖保羅男女中學的學生到來參觀，作為該校為學生安排的職業策劃活動的其中一站，不僅安排了《星島日報》教育版的記者講解編採流程，分享工作點滴，又參觀美術部及資料室等地方，實地考察報章的製作工作，讓他們對報館的各類工作有更深一層的認識。