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Headline Daily Turns Five with Bigger Forte
To further increase its competitive strength, Headline Daily has recently enhanced its printing capacity to 800,000 copies per day with a maximum page count of 136. The no. 1 free newspaper attained another record high readership of 1,612,000, according to the survey by Synovate Media Atlas (2009 Q3 to 2010 Q2 report). The profile of the readership is also high quality, with 877,000 readers being family purchasing decision-makers, 577,000 having monthly household income of over HK$30,000 and 574,000 being in professional, management, business or white-collar positions. As such, Headline Daily provides an effective advertising platform for its clients. In addition, in celebration of its 5th anniversary, Headline Daily gave away gifts worth over HK$1 million and attracted a large number of readers to join the fun. |
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Headline Daily Lands on iPad and Launches a Sunday Online Edition
Headline Daily is always at the forefront of its industry and launched the iPad version. At the beginning of September, Headline Daily unveiled its Sunday edition, the only Sunday free newspaper in Hong Kong, which is available on all major digital platforms, including its website hkheadline.com and its mobile site mob.hkheadline.com, as well as via iPad, iPhone and Nokia smart phone applications. The Sunday version provides the latest news as well as a range of contents such as entertainment and soccer which are tailored for leisure reading. |
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"Smart Parents" Generates Popular Demand
"Smart Parents", launched by Sing Tao Daily half a year ago, is seeing growing popularity among parents. According to the survey by HKABC (2010 May-July report), the average circulation per issue reached 63,463 copies. Priority coupons for free redemption of "Smart Parents" are available in Sing Tao Daily every Thursday. "Smart Parents" is proactive in offering interactive activities to promote communication with parents, such as the setting up of a Facebook page in July, which has so far attracted over 4,000 readers; in September, two sessions of "Auntie Mok Phonics Teaching Charity Seminar" were co-organized with Mrs. Mok Ho Man Yee to share tips with parents on learning English for children from an early age.
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Sing Tao Overseas At a Glance
Sing Tao Daily's San Francisco Office organized the "Sing Tao Education Exhibition 2010" as the finale of its summer series of education activities, including a tutorial for SAT examination and university tours. 13 relevant organizations were invited to set up booths and give seminars to potential freshmen and their parents. Useful and most up-to-date information plus the dazzling giveaways attracted over 3,000 visitors to join the event. In addition, Sing Tao Daily's New York, Los Angeles, Sydney and San Francisco Offices celebrated their anniversary in August; the latter held a lucky draw and gave away gifts including a Benz car, air tickets and iPad, and nearly 1,000 readers came to share the exciting moment. |
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The Standard Offers New Initiatives
On August 21, The Standard launched the first and the only free English news application for iPad in Hong Kong. This comes in a flip-page format for an easy and virtual reading experience. In addition, The Standard has launched its featured link in Facebook, providing yet another platform for readers to stay in touch with the daily news around the world. With these two new communication channels, readers are connected with The Standard in more efficient and effective ways.
The Standard continues to roll out varies exclusive promotions for its readers and members, such as free gifts of lipsticks and blood pressure monitors, free tickets of Hong Kong Chinese Orchestra's concerts as well as free consultation coupons from Professional MediCentre. The Standard also joined hands with Turkish Airlines to offer two pairs of return tickets from Hong Kong to Barcelona to its readers, and has drawn more than 1,600 participants. In addition, The Standard has featured several movie ticket online promotions exclusively for its new members. In June and July, The Standard co-sponsored some major financial and marketing events including "SMART Investment & International Property Expo" organized by 3C Ltd and the "19th Human Resources Conference" organized by AmCham. The Standard also acted as the sole English Media Sponsor for "Footloose", the 2010 Summer Musical School Performance presented by HKAPA. During the event, The Standard gave out souvenirs and student newspapers and succeeded in further promoting its recognition among students.
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East Week Pays Tribute to "The Greater China Super Brands"
"The Greater China Super Brands Award 2010" aims to acknowledge the enterprises which have made proven effort to promote economic prosperity in Greater China, and to encourage business entities to strive for better services. The award presentation ceremony was held at Harbour Grand Kowloon Hotel on September 14. This year, Mr. Leung Chun Ying, Convenor of the Non-official Members of the Executive Council, officiated at the scintillating occasion. |
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East Week Shares Memorable Moments
East Week organized "Funny Hong Kong" photo exhibition to showcase various high quality and interesting photos. The exhibition was held on August 24-28 at Harbour City where over a hundred photos were exhibited, including photos of social lives, news and celebrities. Artists who are keen photographers were also invited to display their personal photo collections at the exhibition. For more details, please visit: eastweek.com.hk/funnyhk.
eastweek.com.hk cooperated with SKYphoto to launch "Star Album" photo printing service in June. "Star Album" provides the latest celebrity photos every week, and with just a click away, East Week online members can search their favorite photos, have them developed and printed and then mailed directly to specified addresses. For more details, please visit: eastweek.com.hk/staralbum. |
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PC Market Well Received at "Computer & Communications Festival 2010"
The annual highlight of the IT industry, the "Hong Kong Computer & Communications Festival 2010", was held on August 20-23 at the Hong Kong Convention and Exhibition Centre which attracted more than 650,000 visitors. Under the theme of "New Experience and Horizon", the booth of PC Market consisted of three sections, namely, "AMD Multi-screen Car Racing Competition" providing new vision experience of PC car game, "PCM iPhone App experience zone" feeding visitors with the latest digital and infotainment and "Tile coin toss game" giving away digital products. Together with the first pop-up store of "PCM Shop" selling handpicked IT trendy gadgets at special price, the two long-awaited booklets unveiled at the event, namely, "iPhone 4 & iPad Super Handbook" and "DIY Perfect Book 2010", the booth received overwhelming response during the exhibition. |
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PC Market and JET Offer Initiatives for Readers' Loyal Support
A revamped PC Market website pcmarket.com.hk and an iPhone edition of PC Market were introduced as part of the celebration of the magazine's 900th issue, providing more I.T. information in both print and electronic format. The iPhone edition surged to the first place in the "Apple App Store" free download top list on the second day of its launch.
To mark the 8th Anniversary of JET, nine well-known international brands were invited to give away various lifestyle and trendy products as subscription gift, including Ashworth, BlackBerry, Coach, Godiva, Hamilton, Lab Series, Oregon Scientific, Rimowa and Tous, with a total value worth over HK$190,000. Furthermore, readers could get a fore-front design "izzue cardholder" free by purchasing the September issue as a token of appreciation for their support. |
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A-Performers.com "Greater China Talent Management Summit 2010"
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The "Greater China Talent Management Summit 2010" was held on July 6 at the Kowloon Shangri-La Hotel. Keynote speakers represented a diverse range of sectors from both public and private sectors, including Mr. Matthew Cheung Kin-chung, Secretary for Labour and Welfare, and representatives from HKUST's Business School, Hewlett-Packard HK SAR Ltd., INTERCONTINENTAL HONG KONG, etc. Following one of the most challenging years for business in recent memory, HR practitioners continue to face an uphill battle in dealing with the fallout of the recession during the slow turnaround. They shared ideas and insights on effective human resources strategy, new tools and practices, which could be considered and applied to work. Having entered its fifth year, the summit attracted over 250 human resources professionals and senior executives to join. It also created valuable opportunities for the delegates to build and maintain networks with their fellows occupying key roles in their respective industries. |
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HeadlineJobs 2nd "cME Video Competition" Lauded by University Students
Riding on the success last year, HeadlineJobs launched the "cME Video Competition 2010", with Standard Chartered Bank participating as the exclusive partner. Candidates were competing for job offers from Standard Chartered Bank and HeadlineJobs and other awards by their own self-introductory video CV and interview performance. This competition has received overwhelming response with a lot of quality entries. After vigorous rounds of selection by our panel of judges, public voting and interviews with employers, awards of "My Favourite cME Video", "Rock the Web cME Video" and "Creative Thumbs-up cME Video" and the summer internship as a Digital Marketing Executive have been selected. For details, please visit http://www.headlinejobs.hk/cMEVideo2010/. |
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Sing Tao Long Service Awardees Witness Achievements
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A total of 118 staff members who have served the Sing Tao Group for one or more decades received the Long Service Award on July 30, marking a record high. Among them were a notable member of department heads. Mr. Lo Wing Hung, CEO of Sing Tao News Corporation, explained, "A significant number of talents joined the Group ten years ago as part of the effort to revamp its products. Over these ten years, Sing Tao Daily has successfully been transformed into a middle-class family newspaper, and a range of outstanding new products have also been added to the Group's portfolio. I would like to express my gratitude to all the staff who have helped to make this happen." Mr. Lai Ting Yiu, CEO of Sing Tao Magazine Group, was one of the awardees. He recalled having to forfeit his stock options of his previous employer upon joining the Group, but considered he made the right choice as evidenced by the successful development of the Group in the past decade. |
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Sing Tao News Corporation Supports Students' All-Round Development
Sing Tao News Corporation is active in promoting the development of students, who are the pillars of society's future. Apart from student papers published by Sing Tao Daily and The Standard, the Group also organizes regular company visits for students to give them a firsthand experience of a media organization. The Group hosted a visit for a group of primary 4-6 students from Hong Kong Y.W.C.A. Lok Wah Integrated Social Service Centre in June, during which students fervently asked questions about different departments' operations; Sing Tao Daily also gave away timely World Cup souvenirs for students to join the excitement of this football highlight. |
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Sing Tao News Corporation Reports Interim Results
Sing Tao News Corporation Limited announced its interim results on August 25. The consolidated revenue increased by 34% and profit attributable to shareholders made a major turnaround to reach HK$104.9 million, representing one of the Group's best set of results in recent years. The Group's Media operations performed very well with a 28% growth in revenue, thanks to the buoyant advertising environment. The advertising revenue of Headline Daily and Sing Tao Daily went up by 48% and 47% respectively. The strong growth trend experienced by our core Media products in the first half suggests a bright outlook on the Group's results for the full year. For more details, please visit: http://notice.singtaonewscorp.com/press/_2010082518452237548.pdf. |
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