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Smart Parents "HK Direct Subsidy Scheme Schools & Primary Schools Admission Expo" Draws Big Crowds
Organized by Smart Parents and supported by Sing Tao Daily and EDUplus.com.hk, the "HK Direct Subsidy Scheme Schools & Primary Schools Admission Expo" was held on August 20 – 21 at KITEC. Over 50 schools and related organizations participated in this first-ever local education expo, and the two-day event attracted more than 20,000 visitors. Apart from exhibition booths set up by different participating organizations, honorable guests from education service providers were invited as guest speakers, sharing with the audiences their insights on choice of schools and ways of education. Videos of six highlighted seminars were recorded and will be compiled into a DVD by Smart Parents. The DVD, together with the guidebook specially written for the Expo, will be made available for redemption in early October. Smart Parents has been well-received by parents since its launch, and has achieved an average circulation of 75,363 copies (Jan - Jun 2011). The number of its members has exceeded 60,000 in the first half of the year, setting a record high. |
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Sing Tao District Post Attracts High-Quality Readers
As the only community newspaper in Hong Kong, Sing Tao District Post is distributed in various private residential estates with an average circulation of 250,000 copies and amasses a large number of middle class families and readers with high spending power. Published on Friday, the five editions provide district-specific information and news which, together with offers appealing to middle class readers, are popular among readers and advertisers alike. |
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Sing Tao Daily Offers Educational Events and Seasonal Recipes
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The "27th Sing Tao Inter-School Debating Competition", jointly organized by Sing Tao Daily, The Standard and the Education Bureau, will soon begin. This annual competition aims at providing all-rounded training to students, improving their language, debating, analytical and organization skills. The competition also hopes to evoke students’ interest in social affairs. Under the implementation of the 334 New Academic Structures and the fine-tuning of Medium of Instruction Policy, the competition can serve as a highly effective teaching and learning platform. This year's competition consists of English and Chinese Sections, and is going to be held from November 2011 to May 2012. Application will be open to public in early October. For more information, please visit www.singtao.com/debate. In addition, Sing Tao Daily is going to launch an all-in-one school paper programme that covers learning materials for languages and liberal studies. This is the only subscription programme in Hong Kong that encompasses both Chinese and English newspapers. With its comprehensive content, interactive activities and online materials, the programme will facilitate schools, teachers and students to adapt to the 334 New Academic Structures.
Sing Tao Daily's high quality cookbooks have always been sought after by readers. Joanne Poon's and Max Wu's inspiring recipes will once again be introduced in September to early November, bringing creative ideas to our readers on seasonal dishes for the coming autumn and winter.
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Headline Daily Seizes Apple Daily's Market Share
With the addition of a new state-of-the-art machine at its printing plant in Tseung Kwan O, Headline Daily can now print as many as 1.5 million copies a day, increasing the capacity by almost one third. This makes Headline Daily's printing capacity the strongest in Hong Kong and increases its competitive edge in the market.
Since its launch in 2005, Headline Daily has revolutionalised the local media market. Its innovative business concept, rich content, sizeable circulation volume and quality distribution network have quickly made it the most widely-read newspaper in Hong Kong. According to Synovate Media Atlas (2011 Q2 Report), the readership of Headline Daily has hit 1,695,000, well ahead of other local newspapers and marking another record high.
The average circulation of Headline Daily has surpassed 900,000 copies in September, almost four times of Apple Daily's, thus capturing a significant market share from the latter. Headline Daily has published an advertisement in the same month to announce this remarkable achievement. In addition, as part of a promotion campaign, Headline Daily gave away free apples at high traffic spots, which created much excitement among readers.
Headline Daily continuously offers exclusive privileges and discounts to their readers as token of thanks for their support. Recently, Headline Daily and Chocolate Rain have introduced a co-brand storage stool, which was sold out within a week. More hot offers will be announced soon on Headline Daily and its Facebook page.
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Headline Daily Attracts Investors Among its Readers
Headline Daily not only has the highest readership among local newspapers, it has over 667,000 investors among its readers, which is seven times that of a paid financial newspaper in the market (93,000 investors among readers). In order to satisfy the demand of its high quality readers who are investors, Headline Daily has strengthened its content on finance and investment. In July, a dedicated Finance Section "Headline Finance" was introduced, opening a new page in the local financial news market. In August, an enhanced Headline Finance version has been made separately available by free distribution in securities firms, banks and commercial areas on transaction days.
In order to make news more handy to investors, the Headline Finance website has developed an iPhone application and an iPad flip-page application.
Headline Finance and its website headlinefinance.hk has taken advantage of their interactivity to organize a "Trueman Show" investment game, inviting celebrity Jim Chim and four investment talents to compete in the actual stock market. Readers were welcomed to advise participants online by leaving comments on their blogs. The game was completed on September 16.
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Sing Tao Overseas at a Glance
In celebration of Sing Tao Daily’s anniversary, the Los Angles office invited more than 200 guests to the Sing Tao Daily 22nd Anniversary Gala. At the same time, 300 birthday cakes were given away to readers, sharing the joy of the newspaper’s anniversary. Sing Tao Daily New York Office was invited as the exclusive Chinese Newspaper for the "21st Annual Hong Kong Dragon Boat Festival". Besides providing media coverage and publishing a special supplement, Sing Tao Daily also organized Summer Fun Fair for the public with fun filled activities including Dragon Boat DIY, special currency collection promotion and more.
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Updates on The Standard
In August, The Standard joined a musical event "A Decade of Innovation – MJ Relived", presented by EXCEL 10th Anniversary Production, as a sole English Media Sponsor. The occasion provided The Standard with the opportunity to give out souvenirs and student newspapers. In addition, The Standard has launched a book redemption programme of "Luxury Property Special Edition 2011" to its professional and loyal readers. The specially written guidebook gives an in-depth review on the latest residential development in Hong Kong, Macau, China as well as overseas.
Furthermore, The Standard has organized and featured various activities for its readers, such as giving away "Barclays Asia Trophy HK 2011" tickets, Revlon loose powder mineral foundation and "Cooking for Diabetics" recipe book to readers. Also, ticket redemption programmes of the movies "Horrible Bosses" and "Cowboys and Aliens" were held and overwhelming responses were received.
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PC Market Brings Technology to Everyday Life at "Computer & Communications Festival"
The annual highlight of the IT industry, the "Hong Kong Computer & Communications Festival 2011" (HKCCF) was held on August 19 – 22 at the Hong Kong Convention and Exhibition Centre which attracted more than 680,000 visitors. This year, PC Market emphasizes on "Living Technology Experience". Its iPad edition has been made available prior to the festival, and Tablets were provided at the booth for readers’ trial. The booth also included "Total 3D TV Experience" and "HP ePRINT" zones, letting visitors experience the latest technology on 3D TV and printer. Capsule vending machine was available on-site for visitors to win I.T. gifts. Two popular PCM booklets were unveiled for redemption at the HKCCF, namely "Android Super Handbook" and "iOS 5 Super Handbook", along with an Eastpak Tablet case as the combo gift. PCM also joined hands with iButterfly HK, providing booklet redemption offers during the exhibition. |
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JET iPad Edition and Caz Buyer 400th issue are Launched
JET launched its iPad edition in June, featuring the latest fashion and lifestyle topics. The iPad version also provides interactive content with images, videos and sounds, offering a unique reading experience to readers. In celebration of CAZ Buyer 400th issue’s publication on July 29, a 7-days lucky draw programme was held as token of thanks to readers for their continuous support. Some limited edition and not-for-sale items were offered to lucky draw winners as prizes. |
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A-Performers.com Organizes "Greater China Talent Management Summit 2011"
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The "Greater China Talent Management Summit 2011" in the theme of "The Engaged Talent Leader - a Fundamental Pillar for Organisational Success" was staged at Kowloon Shangri-la Hotel on July 8. Keynote speakers represented a diverse range of sectors from both public and private organizations, including Hon Paul Chan, Legislative Councillor (Functional Constituency - Accountancy) HKSAR, Mrs. Ip Lau Suk Yee Regina, Chair of New People’s Party, Dr. Aidan Goddard, Chief Financial Officer - Asia Pacific of L’Occitane en Provence, Ms. Ong Eng Hwee, Director of Corporate Training & Talent Development of Shangri-La International Hotel Management Ltd and Ms. Huo Tuanjie Olivia, Head of Human Resources of Bank of China (HK) Limited. The esteemed speakers shared with the audiences their ideas and insights on effective talent management strategies, new tools and practices. The summit attracted more than 300 human resources practitioners and senior executives. It also created a golden opportunity for the delegates to build and maintain networks with their fellows who occupy key roles in their respective industries. |
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JobMarket Hosts "Education and Recruitment Day"
Dedicated to provide employment and further education information for job seekers, JobMarket held "Education and Recruitment Day" on June 17-18. Targeting at youngsters, the event attracted various education institutions to showcase a large diversity of programmes for further study, and organized a number of talks on youngsters’ career development. Eminent speakers include head hunter and professional trainer Ms Alison Chang, actor Tyson and radio and TV programme host Mr Bob Lam. Besides, nearly 30 well-known companies such as Hong Kong Jockey Club and Ocean Park provided over 2,000 full-time and part-time job openings for participants to apply and interview on-site. |
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Sing Tao News Corporation Presents Long Service Award
Sing Tao News Corporation held the Long Service Award Presentation Ceremony on August 1, presenting awards to 92 local and overseas staffs in recognition of their contributions over the past decades. One of the recipients has been working at the Group for 40 years, representing the longest serving year among this year’s awardees. The Chief Executive Officer of Sing Tao News Corporation, Mr. Lo Wing Hung, together with other directors, joined the event as award presenter. Mr. Lo expressed his gratitude to all recipients for their dedication. He believed that the Group’s success is attributable to staff’s efforts on striving for excellence. He hoped that employees could carry on their contribution, creating and also sharing a prosperous future together. August 1 was also the anniversary of Sing Tao Daily, and refreshments were prepared for all the colleagues to thank them for their hard work throughout the year. |
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